451 Research defines digital transformation as the result of IT innovation that is aligned with and driven by a well-planned business strategy, with the goal of transforming how organizations serve customers, employees and partners; support continuous improvement in business operations; disrupt existing businesses and markets; and devise new businesses and business models.
We are in an era of digital revolution, where competitive advantage depends on how well we use the enterprise digital infrastructure, and how we utilize the business applications and massive amounts of data flowing across it. Every company is becoming a software company - some just don't all realize it yet. But those that do are digitally transforming themselves to take advantage of cloud computing at scale, advanced analytics, massive amounts of data coming from every connected device, and the power of AI and machine learning to derive insights from that data and drive better decision-making.