Customer Insight

Voice of the Service Provider

Actionable insight into the infrastructure-based service provider economy

Quarterly insight from service provider technology decision makers

Through quarterly surveys and in-depth interviews with a curated global service provider panel, Voice of the Service Provider helps to qualify and quantify buying behaviors, business drivers and strategic priorities for the expanding universe of public cloud providers, hosters, MSPs, telcos, systems Integrators, SaaS companies, and colos.

Designed to support strategic business initiatives for IT leaders, infrastructure service providers, and technology vendors

Get accurate, consistent and granular survey insights that enable you to calibrate your product, marketing, sales or investment strategies to the differentiated and specific needs of service provider customer sentiment, demand and plans around technology adoption, spending and budget changes and influencers, vendor perceptions, IT pain points and challenges, and IT priorities and project drivers.

Voice of the Service Provider Covers Key Quarterly Themes:

  • Infrastructure Evolution

    Business drivers for the migration of legacy server, storage and networking hardware and software platforms to software-defined and other emerging technologies

  • Differentiation & Vendor Selection

    Provider differentiation strategies, vendor selection criteria and best practices for tech partner programs

  • Budgets & Spending

    Provider budget trends and economic motivations for technology introduction, mass use and replacement

  • Workloads & Key Projects

    Current and planned workloads and managed services within a cloud-oriented product portfolio

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The Old Managed Service and the Sea: Cloud Economics Trends in 2020

Cloud in 2019 can be summed up in one word: volume. More services, offers, tiers and payment options have caused the number of cloud price items for sale from the dominant hyperscalers spiral to over two million. The sea of options is only likely to get deeper and choppier.

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2020 Trends in Managed Services & Hosting

Cloud is critical enterprise technology, but the breadth of platforms, features and combinations is creating new complexity. Businesses are universally discovering gaps in cloud skills, now the major roadblock to transformation. This demand for access to specialized talent is defining the next phase of the managed services market.

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Hyperscaler as a Service: Service Providers Shift from Competing to Partnering

Over the last decade, the relationship between the major public cloud providers and the next tier of public cloud providers has evolved. These relationships have shifted from competition to partnerships – hyperscaler as a service. This evolution represents recognition by these service providers that trying to go head-to-head with the hyperscalers can be a fool's errand.

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Learn More About Voice of the Service Provider

About the Voice of the Service Provider Panel

Select infrastructure-based public cloud providers, hosters, MSPs, telcos, systems integrators and colos are invited to join this exclusive community of peers. The aggregate insight gained from surveys and interviews will influence hardware and software vendors' products, partner programs, and services. Better educated vendors will enable you to better assist your enterprise clients with digital transformation.

Participation in any 451 Research survey is anonymous, and data is only shared in aggregate.

Key Analysts
Research VP and GM, Voice of the Enterprise and Voice of the Service Provider

Liam Eagle

Liam Eagle is a Research Vice President and General Manager for the Voice of the Enterprise and Voice of the Service Provider practices at 451 Research. His research focuses on service providers, with an emphasis on managed infrastructure services, and how these providers source, build and deliver cloud and other technologies.

Liam's Profile
Research Director - MTDC & Managed Services

Penny Jones

Penny Jones is a Research Director for the Multi-Tenant Datacenter channel and the Managed Services & Hosting channel. Penny provides insight into the European multi-tenant datacenter markets; European managed services and hosting markets; and European cloud (IaaS, PaaS & SaaS) markets.

Penny's Profile
Research Director, Asia-Pacific Services

Agatha Poon

Agatha Poon is Research Director for Asia-Pacific Services at 451 Research. She joined 451 Research in April 2010, bringing more than 15 years of experience as a market research professional and expertise in cloud computing and business transformation str ...

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Founder & Research Vice President

William Fellows

William Fellows is a cofounder of The 451 Group. As VP of Research, he is responsible for the Cloud Transformation Channel at 451 Research. This Channel provides a point of intellectual convergence for 451 Research around cloud computing, in much the same ...

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Research Director - MTDC

Dan Thompson

As a Research Director for 451 Research, Dan Thompson provides insight into the Multi-Tenant Datacenter (MTDC) market space. Dan is particularly focused on MTDCs that are trying to move up the stack to offer additional services beyond colocation and connectivity.

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Senior Analyst

Aaron Sherrill

Senior Analyst Aaron Sherrill covers the Managed Services sector, which includes disaster recovery and security services.

Aaron joined 451 Research after serving as Vice President and Chief Technology Officer for two of the largest Manag ...

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